Irish Pride partners with Marie Keating Foundation to help support the fight against cancer

In March 2018, Irish Pride launched a new ‘Hi-Fibre Plus’ loaf, a unique white and wholemeal bread  enriched with important vitamins and minerals such as fibre, calcium, protein, folic acid, vitamin C and D as well as being naturally low in sugar and fat. For every ‘Hi-Fibre Plus’ loaf sold, Irish Pride will make a donation to the Marie Keating Foundation.

Bread is an important food source in all Irish diets and this new ‘Hi Fibre Plus’ loaf gives shoppers an even healthier option in the bread aisle whilst also helping in the fight against cancer. This exciting new partnership ties in perfectly with the Marie Keating Foundation’s Your Health Your Choice Campaign which highlights the important message of maintaining a healthy diet and body weight to reduce your cancer risk.

The ‘Hi-Fibre Plus’ loaf in its very distinctive bright pink packaging will be available in 800g and 400g pan. It is now available in multiples and convenience stores across Ireland including:

  • Tesco
  • Dunnes Stores
  • SuperValu
  • Centra,
  • MACE,
  • Spar,
  • Eurospar,
  • Londis,
  • Costcutters,
  • Gala
  • Daybreak

To make a delicious difference, we hope you will purchase ‘Hi-Fibre Plus’ today! All funds raised from the Hi Fibre Plus Loaf will be designated directly to support the Foundation’s School’s Cancer Awareness Programme and Mobile Outreach service in communities all around Ireland.