The Marie Keating Foundation campaign aims to increase awareness of prostate cancer and encourages men to WATCH, TALK and ACT
The Marie Keating Foundation’s ‘Stand Up for Your Prostate’ campaign is looking to empower Irish men to be more open and comfortable discussing their health. Sponsored by Astellas, the integrated campaign hopes to increase awareness of what is the most common cancer in men (after non-melanoma skin cancer) in Ireland during Blue September and raise vital funds to support the 3,550 men diagnosed with the disease every year.
Six men, including broadcasters Tony O’Donoghue and Matt Cooper, politician Senator Neale Richmond and rugby legend and journalist Tony Ward, who have all been affected by cancer in some way, are backing the campaign, encouraging men not to put their health on the long finger.
To watch each of our ambassadors videos, and read their stories in full, click on the faces below, and find out how prostate cancer has touched their lives.
We want the men of Ireland to unite in the same way women have against breast cancer. There is so much evidence to show that men are still reluctant when it comes to getting checked and discussing their health. More than three-quarters of men asked in a recent Marie Keating Foundation survey said they had never had a conversation with a close male family relative about their prostate health. Considering it is the most common cancer amongst men and you are 2.5 times more likely to get prostate cancer if a father, uncle or brother has had it, this statistic is worrying.
Stand up for prostate pin
Support the 3,550 men diagnosed with prostate cancer every year by wearing the Marie Keating Foundation 'Stand Up for Your Prostate' pin during Blue September, Movember or at any other time of the year
Prostate cancer-What you should know
Information about prostate cancer in Ireland, the signs and symptoms of the disease, the PSA blood test and prostate cancer treatment
The Marie Keating Foundation has a number of leaflets, booklets and information materials on prostate and other types of cancer.