Breast Cancer Campaigns

Glam Up Your Bra and Support Your Girls 2019


Bras are used for support and are unique to each person, with different styles, shapes and sizes just as everyone’s breast cancer journey is personal to them.

This campaign, in partnership with the pharmaceutical company Roche, is calling on individuals and businesses around Ireland to get behind the campaign and donate €4 by texting ‘Marie’ to 50300* for breast cancer support and awareness services.

Text costs €4. MKF will receive a minimum of €3.60. Service Provider LIKECHARITY. Helpline 076 6805278.

To mark Breast Cancer Awareness Month a group of Irish personalities, creatives and breast cancer advocates launched the Glam Up Your Bra – Support Your Girls Campaign in aid of The Marie Keating Foundation to help raise much needed funds for breast cancer awareness.

Dr Janice Walsh, consultant medical oncologist at St Vincent's Hospital and Adelaide and Meath Hospital, discussed the campaign, “It is crucial that we acknowledge that no two breast cancer patient journeys are the same. Each person with breast cancer may experience a different set of symptoms of the disease and may receive a completely different treatment plan to that of their neighbour. This campaign really highlights the individual experience of breast cancer, which is a very important message to bring to focus. Services such as those provided by the Marie Keating Foundation are incredibly beneficial to many people going through their breast cancer journey, and I am proud to be part of such a worthwhile campaign. For anyone who feels worried about any changes in their breasts I would advise the

Read more from Dr. Janice Walshe on about being breast aware.

Speaking at the campaign launch Liz Yeates, CEO, Marie Keating Foundation, said, “Breast cancer is the most common cancer in women, with 3,215 women diagnosed every year in Ireland. Thanks to the work done to increase awareness of early signs and symptoms and improved treatment options, breast cancer now has a five-year survival rate of 83%. Being breast aware and understanding how to effectively check your breasts each month is crucial to spotting those early signs and getting treatment, if needed, quickly. As a breast cancer survivor, I have glammed up a bra too and would encourage everyone to do the same – it’s a fun, easy way to support those women going through or recovering from a breast cancer journey and do your bit to help recovery from  breast cancer.”

Proudly supported by

#TakeNotice Campaign 2018

In 2018 during breast cancer awareness month, we put a lump on the world's most touched breast in an effort to bring attention to the importance of being breastaware. Working in partnership with Rothco, the campaign ran throughout the month of October and encourgaed women not to let changes go unnoticed when it came to their breasts. 

Never let a change in your breast go unnoticed.
Perform this simple breast self-examination regularly.


Every month, one week after your period is the best time. If you're menopausal, check on the same day every month.


Stand in front of the mirror with your hands raised. Look for puckering, dimpling, redness or any changes in size or shape.


Using your fingers, rotate around the breast. Feel for lumps, thickening or bumps. Don't forget your armpit, as breast tissue also extends there.


Gently squeeze the nipple to check for any discharge, crusting or inversion.


Help us get more people to #TAKENOTICE by donating.
Click below to see how even a small contribution will make a big difference towards prevention, education and survivor support.

Out the Other Side Campaign 2015

mk-out-the-other-side header

‘Out the Other Side’ captures real life stories of breast cancer survivors. Developed by Roche in partnership with the Marie Keating Foundation, the initiative aims to offer encouragement to cancer survivors and those living with the disease.


Read Out the Other Side: Stories of Breast Cancer Survival


There are currently almost 28,000 women in Ireland who have survived breast cancer. Since 1987, the number of women who have died from breast cancer has decreased by almost a third. In women less than 50 years of age, it has dropped by almost half.

Despite clinical advances, breast cancer stories are still often rooted in the diagnosis and treatment of the disease. The ‘Out the Other Side’ campaign aims to highlight how advances in treatment are enabling more and more women to survive breast cancer than ever before

This campaign captures the real-life stories and photographs of ten Irish women, who have survived breast cancer. It was initially displayed through a unique exhibition installed in St. Stephen’s Green Park, Dublin, during October 2015, Breast Cancer Awareness Month. Watch a video about this moving exhibition, below.



Following the success of the Dublin exhibition, it has been decided to take this unique information campaign around Ireland. The hope is that the stories shared will be a source of comfort and hope to people all over the country at various stages of their cancer journey.  It has since been in display in University Hospital Galway and it currently being exhibited in the Whitty Building in the Mater Hospital Dublin until 12 May 2016. Future venues will follow.

Roche and the Marie Keating Foundation hope the Out the Other Side initiative will encourage cancer survivors to seek help and support, understand how cancer has affected them and give them the tools to rebuild and enjoy their lives. If you or a loved one are a cancer survivor and would like support, please see our Survive and Thrive page for information on upcoming free survivorship courses.



About the women in Out the Other Side

All of the ten women featured in Out the Other Side have survived breast cancer and have  benefited from the services offered by the Marie Keating Foundation in some way. All of the women featured are also living proof that it is possible not only to come out the other side of a breast cancer diagnosis, but to thrive and grow after it.

They participated in this initiative to help us highlight that beating breast cancer is not the end of the journey for survivors. Overcoming the physical threat is merely the first step. Just as important is the advancement to rise above the psychological challenge, to cement recovery and learn to once again thrive and lead a fulfilling life.

Each story captured in the exhibition comprised of three elements: a shared personal experience of surviving breast cancer; a photograph of each survivor as they are today; and a photograph shared by these women that they feel represents their ‘survivorship milestone’, essentially, what surviving breast cancer has meant to each of these women.

The emotional nature of the survivor’s stories varied from elation to anti-climax, happiness to sadness and were infused with humour and irreverence, guilt, gratitude and confusion. This was an important factor in the concept of the campaign because just like breast cancer no survivor’s journey is the same.

It was therefore imperative that the actual telling of the stories was handled with compassion and sensitivity. The striking images for the exhibition were captured by acclaimed Irish photographer Gerry Andrews, whose personal experience of losing his wife 11 years ago to this devastating disease drove him to get involved.

His outstanding images proved the perfect companions for the vivid words of specialist medical writer, Dawn O’Shea, who helped bring the emotive stories to life in a compassionate manner.

If you or a loved one is a cancer survivor and would like advice and support, please visit our Survive and Thrive page to see if there are any upcoming free courses or workshops in your area.

Breast Cancer Resources

To view our information leaflet on signs and symptoms, click here.

For advice on excerise after breast cancer surgey click here.

Download a copy of our information leaflet on how to understand breast changes here

To read our booklet on information regarding coping with advanced breast cancer, click here.

Download a copy of our breast cancer infographic here.