The company is supporting a special ‘Comfort Fund’ designed to provide financial help for people who are receiving treatment for cancer and who find themselves in financial difficulty as a result. The MyLotto24 donation will go towards medical and household bills, as well as other expenses including transport and childcare.

Partnering with the Marie Keating Foundation is in line with MyLotto24’s commitment to supporting good causes in all markets in which it operates. The online brand of My Lotto24, which holds an Irish betting licence, allows consumers to place bets on a range of lotteries and games around the world via the website www.Tipp24.ie.

Comfort Fund for cancer sufferers

Commenting on the new partnership, Lena Patel, Head of Corporate Affairs at MyLotto24 – Tipp24’s parent – said: “We are proud and very happy to team up with the Marie Keating Foundation, one of Ireland’s leading cancer charities, and an organisation that brings tremendous comfort to people who are fighting this terrible disease.

“Like other serious illnesses, cancer can place a huge financial burden on individuals and their families; it is one of the side-effects of the disease that is rarely talked about,” Ms Patel added. “By supporting the Comfort Fund with the Marie Keating Foundation, we are in a position to ease that burden for some people and we are pleased to be able to help.”

Also at today’s announcement was Liz Yeates, CEO of the Marie Keating Foundation, who said: “We are delighted to welcome Tipp24 as our new partner, and very appreciative of the contribution they have made to our Comfort Fund.

“This fund makes a real difference to people suffering the double whammy of financial difficulty on top of a cancer diagnosis,” she said. “It brings comfort to those who need it most and I know there are people today whose lives will be made a little easier by Tipp24’s donation.”

“Duty to give something back”

“We have only been in Ireland since April but establishing a solid, sustainable CSR programme was one of our first priorities,” Lena Patel said. “We believe we have a duty to give something back to the community we operate in, and we are looking forward to supporting a range of good causes in Ireland, as we do in the UK and elsewhere.

“I’m pleased to say that we will have further Ireland-based CSR announcements to make in the very near future,” she added.