The Marie Keating Foundation and V Claire Natural Cosmetics partner to raise awareness of natural cosmetic alternatives

V Claire Natural Cosmetics are delighted to partner with the Marie Keating Foundation to raise awareness of natural cosmetics alternatives for those touched by cancer.

Through its ‘Survive & Thrive’ initiative, the Marie Keating Foundation works with men and women who have completed cancer treatment but who are struggling to adapt to the ‘new normal.’ These free courses feature advice from experts on coping with emotions, getting back to physical exercise and dealing with fear of cancer reoccurrence. V Claire Natural Cosmetics is now working with the Marie Keating Foundation to provide information to those on the programme about the natural cosmetics alternatives available to them as cancer survivors sometimes worry about what products are appropriate to use on their skin. Workshops on skincare advice and makeup application will also be held throughout the year.

To start the initiative and to celebrate Mother’s Day, seven gift sets, varying in prices and containing a range of V Claire Natural Cosmetics products are available on the Marie Keating Foundation website, 38% of the price of the gifts will go directly to the Marie Keating Foundation’s ‘Survive & Thrive’ initiative.  V Claire Natural Cosmetics product lines; Phyt’s skincare, Couleur Caramel makeup and Acorelle perfumes contain 100% natural and organic ingredients and are certified BIO by the stringent European Ecocert label. This is to ensure the authenticity and quality of the ingredients used in cosmetics. Furthermore it allows the consumer to trust the content of their products.

‘We use an average of 8 to 10 cosmetics on our body daily but rarely think what they contain.’ said Virginie Vuillaume, Managing Director of V Claire Natural Cosmetics. ‘People are now more aware of their general well-being. We are conscious of the food we eat and the exercise we do but we should also consider the cosmetics ingredients we use on our skin as it is our largest organ. I am honoured to be working with the Marie Keating Foundation to educate those touched by cancer about the benefits of using natural cosmetics. I would like to encourage every man and woman to look at what is on the label of all the products coming in contact with their skin and then decide if what they use is suitable.’ Vuillaume concluded.

Also speaking at the launch of the partnership was Liz Yeates, CEO, the Marie Keating Foundation, who said, “We are delighted to partner with V Claire Natural Cosmetics. There are over 124,000 cancer survivors in Ireland which is such positive news and shows that early detection and new treatments are making a difference. However, we still need to support men and women after they receive the all clear as this can often be the time when the emotional impact of what they have been through can really hit home. By purchasing a V Claire Natural Cosmetics gift set on our website, you can rest assured that you are using products that are suitable for even the most sensitised skin while also helping us to provide our vital Survive & Thrive services nationwide.”

To purchase the gift sets, please visit

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